Supercheap Auto Gen5

The Design

The ideation phase was extensive, with innovative solutions developed across more than 30 product categories.

Several categories presented unique challenges, particularly Solar, Driving Lights and Automotive Technology, where customers often face complex purchasing decisions. To create the most effective retail experience, we immersed ourselves in understanding each customer's buying journey and worked closely with the Supercheap Auto team to rethink not only the display solutions, but also how information and product education could be delivered in a simple, intuitive way.

Alongside these specialised solutions, we needed a scalable merchandising system that could be implemented consistently across the wider store. Following a series of collaborative store walkthroughs and workshops, we developed the concept of the "Super Shelf" - a flexible and highly visible display system featuring integrated lighting and secure display cases that allow brands to showcase products out of the box.

To further enhance the experience, we introduced a range of smart merchandising solutions including:

• Large-format illuminated fabric lightboxes to create impact within key categories

• Modular mesh display systems that seamlessly integrate products and graphics

• Educational storytelling zones designed to simplify product selection and comparison

• Interactive merchandising elements that encourage exploration and engagement

The result is a highly engaging and modern retail environment that transforms the way customers shop at Supercheap Auto. The Gen5 format delivers stronger product education, improved category navigation and greater interaction with products, creating a more confident and enjoyable shopping experience.

With the first Gen5 stores already demonstrating exciting growth and positive customer feedback, the concept continues to evolve, with further refinements and innovations already being rolled out as part of the next generation of stores.

The project represents a significant step forward in retail experience design, combining strategic merchandising, customer education and innovative fixture solutions to create a store environment built for the future.